Our Story

It’s all started when she studied the relation of diet and disease. The research led her to What The Health, which is an ultimate discovery that totally change her lifestyle.

She enrolled in nutrition certificates from The George Washington University School of Medicine & Health Sciences and now advocating plant-based diet in her online class.

The study also reveals the dark side of food revolution in driving people towards the risk of food-related diseases, especially the meat & dairy industry which apparently the major contributor of green house gases. Consequently, animal agriculture is responsible for global warming, world hunger and the damage of ocean known as the dead zone.

The starving polar bear, animal cruelty & dead zone caused by factory farming

Created by Zafirah Azmi (@plantiful_girl), a plant-based nutritionist who always dream to make a better world in her own way by promoting a mindful and sustainable living.

We are created to bring peace to Earth, not to leave trash

Our Babyboo Bamboo straws are 100% organic and food safe, Earth-loving, ethically made and carefully handcrafted by the Balinese farmers, from nature to your glass.

We took a pledge to replace plastic straws with the reusable ones and substantially lowering the impact of environmentally toxic plastics to the ocean and our health.

We have a vision to bring a HUGE eco-wave around the world to inspire global citizens to give up single-use plastics in adapting zero waste lifestyle, a conscious way of living.

We sincerely hope The Jabe would be the voice of ocean reaching to the very heart of us to keep our Mother Earth green, our ocean blue and the animals happy.

Thank you for your support on taking our green message to the rest of the world and for saving the planet, one straw at a time. Keep updated for more info and new products.

"Be the change you want to see in the world!"